Banana Republic is amping up its ‘Will Work for a Better Republic’ initiative in the wake of the economy opening up after the lockdowns have been lifted in the US.
Dedicated to help with the financial strain of the pandemic, the retailer is all set to donate US $ 20 million in clothes to the unemployed trying to get back on their feet.
Notably, American unemployment hit 14.7 per cent in April according to some sources, which is the worst since the Great Depression.
The initiative is working in partnership with Delivering Goods, an NGO which works in collaboration with various foundations, manufacturers, retailers and individuals to help those in need.
However, Delivering Goods is not the sole beneficiary of the move. Banana Republic is also donating to other organisations like Central City Neighborhood Partners in Los Angeles, Family Focus Englewood in Chicago and Hour Working Women Program in New York, among others.
In addition to this, Banana Republic recently teamed up with other brands under its parent entity like Old Navy, Gap and Athleta to donate US $ 250,000 to the NAACP and EmbraceRace towards supporting equal rights.