Jagran Group’s socks brand Balenzia has undergone a significant transformation, rebranding as SocksXpress. The updated identity reflects the brand’s evolution and includes revamped packaging, in-store displays, social media presence and website. Alongside this, the label is set to introduce a vibrant range of new product designs.
Explaining the rebrand, founder and director Rahul Gupta stated, “We thought it was time for a change, although our old name, Balenzia, symbolised our early adventure. The core values of SocksXpress! are self-expression, uniqueness, and clarity. The name effectively conveys our intention to be unabashedly all about socks and positions us as the industry leader.”
With a vision to become a leading socks destination in India, SocksXpress aims to use its new identity to expand its footprint globally. The brand is also planning to launch collaborative collections and fresh product lines, which will be available through its retail network and direct-to-consumer e-commerce platform.
