Premium fashion and lifestyle brand Azorte has launched its first brick-and-mortar store in Amritsar. The newly launched store is spread over 18,000 sq.ft. with premium apparel-lifestyle products and advanced customer shopping experience features.
With products available for men, women and children, the brand offers a unique blend of high-street apparel and contemporary Indian and international fashion to their customers.
The newly launched store also has teach-enabled shopping features like smart trial rooms and self-checkout kiosks, interactive screens, and mobile scan-and-pay options to enhance customer experience and convenience.
Azorte made its debut in 2022 with its first physical store in Bengaluru and it currently operates in major cities like Mumbai, Ahmedabad, Hyderabad, Gurugram, Delhi, Bengaluru, and Pune. As per reports, the Reliance lead brand plans to launch nearly 250 Azorte stores in the coming set of years and accelerate the brand’s presence in the country.
Azorte is also available on Reliance group’s e-commerce platform Ajio.
Reliance Retail also manages other apparel and lifestyle brands like Reliance Trends, Avantra by Trends, Fashion Factory, and Centro.
