RFID technology is emerging rapidly around the retail world due to the significant benefits in helping them improve sales, profits and customer service.
Avery Dennison, a Fortune 500 company, recognized for making innovative identifications and decorative solutions have introduced RFID technology labels to reduce theft in stores and improve customer service. An RFID chip is imbedded in a care label which optimizes the logistics and retail processes, ensure stores are well stocked with popular brands and enough material, besides preventing theft.
The Avery Dennison RFID fabric care labels will be applied in the manufacturing process, eliminating the need for retail staff to fit and remove conventional bulky security tags in-store which can be time-consuming and costly. RFID allows for data capture without the need for line of sight or physical contact.
The RFID inlay, also from Avery Dennison, is incorporated in a care label and is washable up to 140° F (60° C) and can be dry cleaned. This makes it possible to trace garments from production to point of sale, even if they are washed or dry cleaned in the process. The label is automatically deactivated after the customer has paid for the goods at the checkout.
Gerry Weber, a leading fashion and lifestyle company with 338 HOUSES OF GERRY WEBER stores and 1,400 shop-in-shop areas throughout the world, will become the first German retail company to roll out RFID technology combining inventory management and loss prevention. It will be using an Avery Dennison RFID solution in over 25 million garments a year through an RFID chip imbedded in a care label which will enhance its retail process and ensure that its stores are well stocked.
“We are equally excited to partner with Gerry Weber as they lead the German market in adoption of this intelligent solution,” commented Graham Diamond, Vice-President and General Manager, Avery Dennison EMEA. “The company is the RFID leader for the apparel industry. More than 90% of all RFID labels used in the textile industry are supplied by Avery Dennison.,” he added.
