Asos has reported a narrower full-year loss as the online fashion retailer continues its multi-year strategic overhaul, though revenues declined sharply amid a soft consumer environment.
For the 52 weeks to 31st August 2025, the company’s operating loss reduced to US $ 268.5 million (down from US $ 419.5 million a year earlier). Pre-tax losses also narrowed significantly to US $ 356 million, compared with US $ 479 million the previous year.
EBITDA rose 64% to US $ 166.4 million, which Asos attributed to its ongoing focus on driving higher-quality sales in challenging market conditions.
Adjusted group sales fell 14% year-on-year to US $ 3.17 million, while total group revenue declined 15% to US $ 3.20 million.
Looking ahead to FY ’26, the retailer forecast adjusted EBITDA of US $ 189 million to US $ 227 million.
Asos said its new commercial model was supporting gross margin improvement, while operational efficiencies were generating cost reductions and creating “investment capacity” for future growth. The company recently appointed Sean Trend as its new chief financial officer.
Chief executive José Antonio Ramos Calamonte said Asos had “always stood for innovation, energy and fashion that excites,” adding that when he took over in late FY ’22, it was clear the business needed to be reset to deliver on that promise for customers.
He said the turnaround was now “well progressed”, noting: “We’ve rebuilt our foundations, sharpened our focus and we’re ready to reclaim our place as the most exciting destination for fashion-loving customers.”
