Excluding foreign exchange effects, Asics’s global revenue climbed by 13 per cent in 2024 to a record-breaking US $ 4.41 billion.
Last year, Asics’s operational profit increased by 76.9 per cent to US $ 675 million on a global scale. The net profit increased by 70.9 per cent to US $ 430 million from US $ 244 million in 2023.
With a 53.1 per cent growth rate, the Onitsuka Tiger brand was likewise doing quite well. While revenue for the core performance sports segment increased by 4.3 per cent, revenue for running-related performance products increased by a more moderate 7.6 per cent.
The performance segment, particularly the “sportstyle” category, which had a 39.9 per cent increase in revenue, was the main driver of growth in Europe. With the Gel Kayano 20 and 14 models being the best-selling models, Asics is primarily meeting the demand for running-style trainers with a 2000s vibe that appeal to young urban consumers.
In addition to its 20.7 per cent increase in online sales last year, Asics had even greater gains in other regions, with revenue rising by 34.2 per cent on the home Japanese market (US $ 2.3 billion), 29.1 per cent in South-east Asia, and 22.1 per cent in Greater China.
