‘Unlimited’ is no longer a profit-making proposition for Arvind Fashions!
It seems so! Arvind Fashions, the parent retailer of Arrow, Nautica, Gap and US Polo, has finally decided to shut down several stores of its value fashion retail brand ‘Unlimited’, after the latter has been making losses.
The company has made it intentions clear that there will be no efforts to revive the dying brand.
The focus will be, instead, on brands performing well in the market in order to boost growth and consolidate business, as consumer-focused companies struggle with slowing demand.
“Unlimited, Arvind’s value retail format brand with over 100 stores, is making losses due to a large number of under-performing outlets in North India. The brand plans to focus on South India and regions of Maharashtra to achieve break-even by FY20. Unlimited, which has private brands like Excalibur and Ruggers for men and women’s brands Karigiri, Cherokee, competes with Westside, Pantaloons, Max and FBB. Going forward, Arvind plans to focus on innerwear through US Polo, kidswear through US Polo Kids, Tommy Hilfiger, GAP and The Children’s Place (TCP),” a source said.
While US Polo remains one of Arvind Fashions’ most valuable brands, the company will also focus on its other clothing brands such as Arrow and Flying Machine but has limited the expansion of all its brands in order to keep up with the slow business.
Gap has been witnessing progress after it turned to sourcing locally and Arvind has tried to capture the growing beauty market with Sephora. The company plans to foray into smaller cities with the beauty brand.
