Seattle-based women’s athletic apparel company Oiselle has appointed Arielle Knutson as its new chief executive. Knutson, previously the vice president of marketing at sports hydration brand Nuun, takes over from interim CEO, Atsuko Tamura, who joined Oiselle in 2015, served as President before stepping into the CEO role in mid-2022, taking over after the departure of founder Sally Bergesen.
Commenting on the appointment, Tamura said in a release, “I am thrilled that Arielle is joining the team, particularly as she has been a part of the sisterhood as a customer and fan of Oiselle from the early days.”
“Arielle brings a unique perspective from one of the industry’s leading brands, and I know she’ll be a driving force in elevating Oiselle’s position, supporting our incredible Volée community, and ensuring that every Oiselle woman is celebrated for their progressive individuality and qualities.”
In her new position, Knutson is entrusted with spearheading the growth of the Oiselle brand. Her responsibilities include fostering and strengthening the Volée community, developing both an elite and emerging talent pool within Haute Volée, and expanding existing retail collaborations, events, and offerings tailored for women in the running and active lifestyle spheres.
“I’ve been a huge fan of Oiselle ever since I put on my first pair of Distance Shorts in 2011, and am incredibly excited and honored to be joining Oiselle as CEO,” commented Knutson.
