India’s homegrown brand, 612 League is looking to cash in on kidswear, one of the fastest growing segments in the apparel sector. The company plans to add a high-fashion teenage wear sub-brand, targeting girls in the age group of 11-16 years. Scheduled to launch by next year, the range is expected to be marketed digitally and through large format stores.
Mohita Indrayan, Co-Founder and Chief Creative Officer, 612 League stated, “We want to be the brand Indian kids grow up with…, just like GAP is for kids in USA. We are working on further sharpening product segmentation depending on age groups and widening our product portfolio. We aim that nearly 50-80 per cent of the clothes in an Indian kid’s wardrobe should be from brand 612 League,” while adding that the company aims to be a Rs. 300 crores brand in the coming four-five years and want to nearly double points of sales to achieve this goal.
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The company is also widening its product portfolio by adding categories such as ethnic wear, accessories and shoes. It closed the previous fiscal with revenues of about Rs. 100 crores and expects to continue to grow at 25 per cent, fuelled by rising demand and awareness for the branded kidswear segment.
The brand currently has 450 points of sales, which includes large format stores as well as standalone stores.
