Amina Rubinacci, a brand celebrated for its exquisite women’s knitted blazers, has marked a significant milestone by opening its first New York store on Madison Avenue. Known for its knitwear that combines traditional Neapolitan craftsmanship with modern design, the brand is expanding its US presence with this new flagship location.
The new store, situated on the prestigious Madison Avenue, boasts two street-facing windows that enhance its visibility and appeal. The interior design embraces a minimalist aesthetic, featuring elegant parquet flooring and cream-coloured walls that provide a sophisticated backdrop for showcasing the brand’s clothing and accessories. This refined setting is designed to highlight the intricate details and high-quality materials of Rubinacci’s knitwear.
According to Spada, a representative from Amina Rubinacci, the new store will offer a more consistent and coherent expression of the brand’s identity. Traditionally, Rubinacci has preferred speciality boutiques over large department stores, allowing for a more personalised and immersive shopping experience.
This new flagship store on Madison Avenue aligns with its strategy of maintaining a distinct and exclusive brand presence while expanding its reach in the competitive US market.
