The CEO of Victoria’s Secret’s lingerie division, Jan Singer, has left the company after just over two years in the role, according to a person familiar with the situation.
Singer was responsible for the company’s more than US $ 4 billion lingerie business, which includes Victoria Sport, according to its website. The former head of Spanx joined Victoria’s Secret in September 2016.
Victoria’s Secret from the house of L Brands has struggled to grow sales as younger shoppers turn to more inclusive bra and underwear retailers. Singer had been trying to “aggressively” seek out new customers with new products by understanding shoppers better.
Since early 2016, the brand has cut its popular swim category and eliminated its catalog, paid a US $ 12 million settlement to workers over on-call shifts and staged its 2017 fashion show in Shanghai, reportedly leading to troubles with visas and clashes with the government.
The performance in the latest quarter was little improved. Like-for-like sales were flat in October. The company said merchandise margins were “down significantly” because of higher promotional activity.
Last week the company was criticised after L Brands’ chief marketing officer was accused of making inappropriate comments about transgender models.
It is not yet clear who will replace Singer. That person will be tasked with improving the brand’s appearance to consumers. Female shoppers today are increasingly turned away by Victoria’s Secret overtly sexy image, which is reinforced by its annual fashion show.
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