Business keyboard_arrow_right Retail keyboard_arrow_right News

American fashion brand DKNY likely to return to India

DKNY
Image Courtesy: dutyfreeaddict.com

US-based apparel brand DKNY, owned by G-III Apparel Group Limited, is likely to re-enter the Indian fashion retail market. The brand shuttered its operations in the country after it failed to make it big here.

DKNY is notably one of the leading New York-based fashion labels and entered the Indian market in association with DLF Brands in 2009. It operated several stores in Delhi-NCR, Mumbai and Kolkata till the beginning of last year.

However, DKNY is no longer with DLF; this has been confirmed by Timmy Sarna, DLF Brands Head.

Global apparel retailers consider India as a huge market. H&M, Zara, GAP and many others have already excelled in the country.

G-III, which also owns as Donna Karan, Andrew Marc, Marc New York, Eliza J and Jessica Howard, has reportedly initiated talks with dealer partners for the re-launch of DKNY brand in India.

Markedly, G-III, the leading manufacturer and distributor of apparel and accessories in the US, acquired DKNY brand from French luxury group LVMH in 2016.

DKNY and Donna Karan brands are expected to generate about US $ 20 million in total sales in the second half of 2018 for G-III, which reported an increase of 16 per cent in net sales to US $ 611.7 million in the first quarter of the current fiscal as compared to US $ 529.0 million in the corresponding period last year.