American lifestyle brand Converse has announced that their first brick-and-mortar store in India will be launching in Mumbai’s Linking Road.
Popular for its iconic sneaker styles, the American brand offers a variety of footwear, apparel and accessories for all age groups and gender. The brand’s first Mumbai-based flagship store is aimed at fostering offline connection with Indian customers.
The brand makes its debut in the Indian markets with influential star-studded brand ambassadors – Harshvarrdhan Kapoor and Khushi Kapoor. While Harshvarrdhan is a long-time sneakerhead, Khushi is known for her fashion game. The two were chosen by the brand to retain their “originality” and true essence.
The store launch comes as a pivotal step to fuel the thriving sneaker culture of the country. The brand made a statement saying that Converse will open its doors to a fresh chapter in India and provide an all-new shopping experience.
With over 115 years of heritage, Converse, a Nike Inc. brand, is dedicated to crafting unique and stylish footwear and clothing that resonates with the global youth community.
