Francesca’s Franki, which was launched a year ago, is now a standalone brand.
Announcing the same, the American clothing retailer said that Franki’s dedicated website will be launched next week (15 November) and the brand will run its own social media.
Moving forward, Franki is also planning to unveil two pop-ups, with grand opening parties featuring holiday TikTok backgrounds, local DJs, monogram stations and sweet treats for customers while they shop their favourite items.
While the first pop-up was launched last week in Houston, the second one will be opened on 15 November.
Andrew Clarke, CEO of Francesca’s, seems to be the right person to make the tween brand Franki a success. Previously, he had been instrumental in making the tween brand Justice become Ascena’s best performer.
The CEO, reportedly, added that Franki has been testing standalone operations since the summer. Also, despite all supply chain issues, the firm has been clear about opening physical stores of Franki by the holidays.
Founded in 1999, Francesca’s is known for womenswear collections and has around 450 boutiques in 45 states across the US.
