Prime Day, the flagship event of the e-retailer Amazon, yielded favourable results for it. The e-retailer reported two-fold increase in business during its much-hyped business event that concluded recently.
More than 200 brands, including Marks & Spencer and New Balance, were exclusively launched and other deals were offered to Prime members during the Prime Day, the flagship event of Amazon.
The e-retailer described Prime Day as an opportunity to offer best deals and exclusive selection to its Prime members. The e-retailer also reported surge in Prime subscription, majorly from Tier II and other non-metro locations.
In addition to trade growth for Amazon, Prime Day also helped small and medium sized businesses to report 240 per cent increase in growth, while startups reported six-fold increase as compared to average in June.
Free and fast shipping, unlimited access to award-winning movies & TV shows with Prime Video, unlimited access to millions of songs ad-free with Prime Music, early access to Lightning Deals and much more was offered to consumers in India during Prime Day.
Globally, more than 100 million Prime members enjoyed many benefits, designed to make their lives better every single day. The 36-hour Prime Day event was launched by Amazon on July 16 at 12 noon.
