Los Angeles-based activewear brand Alo Yoga has made a significant splash with the opening of its flagship store on Regent Street, joining other major brands in this prominent London shopping district.

The new 10,000 sq.ft. store at 150 Regent Street follows the success of Alo Yoga’s first UK location, which debuted on King’s Road in November. London can expect even more from the brand, with a 6,070 sq.ft. store set to open on Brompton Road in late August and a 5,000 sq.ft. location in Covent Garden’s Seven Dials this autumn.

The Regent Street flagship features Alo Yoga’s full range of apparel for both women and men, as well as unisex options, including loungewear, coordinated sets, and elevated leisurewear. Notable highlights include the brand’s “studio-to-street” performance wear crafted from signature fabrics, along with a curated selection of accessories, footwear including the new and popular ‘recovery sneaker’ made with advanced technology and wellness products.

To mark the opening, Alo Yoga is hosting a month-long series of special events and community classes, including sound healing sessions, breathing workshops, and nutrition seminars. Each event aims to bring a touch of Los Angeles wellness to the heart of London.

Danny Harris, co-founder and co-CEO of Alo Yoga, remarked, “This Regent Street store is more than just a retail space; it’s an opportunity to deepen our connection with the community. We want to offer a space where people can shop and also experience the mindful lifestyle that Alo represents, fostering connections and promoting overall well-being.”