Alo Yoga, a high-end athleisure company, is expanding in the UK and will launch a new location in Seven Dials in London later this year.
In addition to the brand’s flagship location on London’s King’s Road, which opened in November 2023, the 5,000 square foot store will be the brand’s second location in the UK. Neal Street and Earlham Street is a major entryway to Covent Garden’s Seven Dials district.
The Covent Garden location, which spans three levels, will highlight Alo Yoga’s studio-to-street philosophy and showcase the brand’s celebrity-favorite line of activewear, loungewear, accessories and wellness products for both men and women.
With exposed brick accents and a clean, bright style, the design aims to highlight the brand’s performance-wear product line while reflecting the brand’s Californian roots.
Michelle McGrath, executive director at Shaftesbury Capital, said in a statement, “The signing of Alo Yoga is the latest in a series of key additions to the neighbourhood, with Shaftesbury Capital introducing 15 new brands to Seven Dials in the last 12 months, and nine retail signings this year alone.”
