Sportswear giant Adidas has launched a ground breaking new hybrid digital-physical retail concept. Customers will now be able to walk around an Adidas store and browse through merchandise without ever leaving their own home. Adidas 360-degree shopping allows customers to have the brick-and-mortar experience via the Adidas 360 concept store website.
This new virtual reality attempt allows customer to walk through the store, interact with sales associates, and shop for items on racks and shelves. Customers are even able to browse through the store at their leisure, using arrows to navigate where they would like to go and clicking on ‘pinned’ items to explore inventory.
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Currently, users can only browse Adidas’ Stockholm store using Swedish as the language. The brand has not yet announced when the concept will be rolled out to other countries and locations. The company has been pushing technological innovation in its brick-and-mortar locations to make the in-person shopping experience a real event. The German brand recently opened the doors of its technology-driven new NYC flagship, complete with customization bars and miniature sporting fields.
