Rhone, US-based premier performance and lifestyle brand, will introduce a revolutionary new technology, GoldFusion that infuses gold particles into the brand’s highest-performance fabrics for a softer, safer, faster-drying, longer-lasting, odour-neutralizing activewear garment. The brand partnered with Indiegogo on GoldFusion Technology pre-launch campaign in order to utilize the technology throughout a curated assortment of its collection items which will hit retailers nationwide in Spring 2017.
The new ground-breaking technology wicks moisture off the body and garment. It also improves on Rhone’s current anti-odour technology by incorporating odour-neutralizing particles, even after 100 washes (four times the average life of a garment), the anti-odour particles are still 99 per cent effective.
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“It sounds like magic, like it’s too good to be true. We were in a state of disbelief until seeing the results of this technology firsthand. But this is exactly what we strive for at Rhone: creating best-in-class products,” said Nate Checketts, Co-Founder and CEO, Rhone.
A GoldFusion collection shirt dries up to three times faster than tested market leaders. Additionally, it provides UV protection and improved colour fastness, which ensures that the fabric will not fade over time. Furthermore, it is infused directly onto the garment to reduce any waste or material loss. It has virtually zero emissions, is inert and non-toxic.
Founded in 2014, Rhone is a premium activewear company that produces high-quality attire for men.
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