Apparel retailer Abercrombie & Fitch has selected Demandware Inc., a provider of enterprise cloud commerce solutions, to expand its digital retail operations across Asia. The brand has launched 10 new e-commerce sites for its Abercrombie & Fitch and Hollister brands with Demandware platform, catering to countries like China, Hong Kong, Japan, Singapore, and Taiwan. Billy May, GVP of digital and direct-to-consumer, Abercrombie & Fitch said, “We selected Demandware because it’s a powerful, agile solution that enables us to get into new markets quickly without extensive overhead. With Demandware, we gain the speed, agility, and operational efficiencies of a cloud platform.”
Abercrombie & Fitch Co. is the USA based retailer of high-quality, casual apparel for men, women, and kids under its Abercrombie & Fitch, Abercrombie kids, Hollister Co. and Gilly Hick brands.
