The fashion retailer Abercrombie & Fitch Co., has announced that it will be entering India under a multi-year franchise agreement with Myntra Jabong India Private Ltd. Through this partnership, Abercrombie & Fitch and Hollister will reach Indian consumers, signalling a substantial entry into one of the most vibrant fashion markets globally.
The growth of the two companies in India would be overseen by Myntra’s business-to-business wholesale company, per the deal. The strategy calls for setting up regional e-commerce platforms, operating physical stores, and developing branded online shopfronts that a network of independent and licensed third parties will run.
In addition to its online stores, abercrombie.com and HollisterCo.com, Abercrombie & Fitch Co. has more than 750 locations in North America, Europe, Asia, and the Middle East. The brand continued to draw in new clients in 2023 while recording its highest operating margin in 15 years.
