With demand increasing by 60 per cent annually, Myntra’s Home category has emerged as one of its fastest-growing market niches.
Masaba, who became the curator for the Home category’s selection, themes, and styles, worked with the company last year. According to a press release issued by the online fashion store on Tuesday, her position as brand ambassador enabled Myntra to enhance the category’s premium positioning through carefully chosen collections.
In order to meet the surge in demand, the Bengaluru-based company has expanded its range for the dedicated Home shopfront to over 5 lakhs with 1700+ brands, increasing its variety by 70 per cent year over year.
Myntra’s 30-minute delivery service, M-Now, became one of the top three categories in terms of client demand.
By emphasising customisation, trend-driven curation, and smooth buying experiences, Myntra’s proficiency in fashion has given the site a solid basis for its adaptation to home décor shopping. According to the brand, home décor purchasing is more about visualising overall aesthetics and theme coherence than apparel shopping, which prioritises personal style and fit.
Customers may look for ideas for home décor from carefully chosen themes and discover various goods that complement each theme with the debut of GenAI-powered “Dream Room Inspiration” on the Myntra app, the firm announced in a press release.
Bharat Tex Special Report 2026 
