British online fashion retailer, In The Style, has just been through a great quarter! At least that’s what the numbers indicate!

The fashion retailer saw its year-over-year (Y-o-Y) sales for the 13 weeks ended 31 December 2020 jump by a whopping 169 per cent to touch £13.5 million.

What’s noteworthy is that online fashion retailer has also seen 45 per cent Y-o-Y growth in new customers.

These extraordinary numbers have now put the online retailer in a very good position at the start of the year.

Another notable factor was the huge sales made by the digital retailer through its app, which was an astounding 500 per cent. In-app sales, notably, accounted for over half of total sales.

The record numbers achieved through this channel were also major factors to a 50 per cent rise in the online conversion rate.

The terrific sales numbers also owe a lot to a robust performance during the Black Friday and Christmas seasons.

Besides, the retailer believes that good growth in new customers as well as growing awareness about the brand were also instrumental in resulting in good numbers.

The Manchester-based In The Style is known for its womenswear and is owned by Adam Frisby. It ships to as many as 100 countries including the UK.