Japanese brand Onitsuka Tiger has launched its first outlet in Bengaluru at Phoenix Mall of Asia, marking the brand’s only concept store in India to date.
The flagship store is designed to provide consumers with a complete brand experience, offering the full product range under one roof, including classic silhouettes, seasonal collections, exclusive editions, footwear, apparel, and accessories.
By establishing a concept store in Bengaluru, Onitsuka Tiger aims to strengthen its presence in India’s growing premium footwear and fashion market. While the brand already operates a network of outlets and mono-brand stores across the country, the Bengaluru store holds particular significance as a curated, experiential retail space.
Retail analysts note that concept stores reflect a brand’s commitment to identity, immersive experiences, and exclusive offerings, rather than solely transactional sales. For Onitsuka Tiger, the store is expected to function as an experiential hub, allowing customers to engage with the brand’s narrative, craftsmanship, and new product launches on a deeper level.
