With a roll-out to 20 Decathlon stores in the UK, THG-owned MP Activewear, the clothing line derived from sports nutrition company Myprotein, has made its first foray in physical retail.
With Decathlon’spartnership, MP Activewear aims to establish its dominance in the activewear industry by introducing its line of premium, functional training fits for men and women, including T-shirts, vests, shorts and leggings to the retail floor for the first time.
Neil Mistry, CEO at THG Nutrition, said the partnership marks a major milestone in expanding access to MP Activewear, bringing their premium-quality apparel to physical retail in the UK for the first time. He added that Decathlon’s strong reputation in sports and fitness makes it an ideal partner to reach a broader audience.
Formerly known as The Hut Group, THG PLC is a Manchester-based e-commerce corporation that runs two well-known consumer brands, THG Beauty and THG Nutrition.
