The second installment of Zara Streaming, its live shopping concept, is scheduled to launch. The show will once again be hosted by supermodels Cindy Crawford and her daughter Kaia Gerber, who will lead viewers through a carefully planned fashion exhibition following a successful first episode in September 2024. A limited-edition collection that can be bought instantly on Zara’s website and app will be featured in this new episode.
Since its first release in China in late 2023, the format has been extended to key Western markets, such as the United States, the United Kingdom, and a number of European nations. By providing a distinctive, interactive shopping experience with premium products, this live shopping venture seeks to engage customers.
Zara’s attempt to appeal to younger, tech-savvy consumers is reflected in their decision to modify the format for Western audiences. In order to keep customers interested and improve its web presence, Zara hosts seasonal live events instead of weekly broadcasts.
