The Bear House, a men’s D2C (Direct-to-Consumer) clothing company that sells high-end clothing, opens its first physical location in Delhi.
The Bear House has opened its premier shop-in-shop store at Ambience Mall in Delhi, which is part of the recently created multi-brand retail concept called “Broadway.” This concept was started by Vivek Biyani, nephew of retail veteran Kishore Biyani, with assistance from Anarock Retail and movie star Rana Duggabatti.
Shirts, bottoms, polos, sweatshirts, and accessories from the high-end D2C brand are all available in the store. Customers will have an immersive shopping experience in a lively, playful, and multipurpose setting as they enter the store, which combines contemporary retail and workspace conveniences with narrative inspired by nature.
“Convenient, cosy, and fashionable all-day clothing is what today’s young men want. With a variety of adaptable clothing alternatives for contemporary young men in flexible job settings, The Bear House fits right in. Men can move effortlessly between co-working spaces, corporate offices and coffee shops thanks to our simple and unassuming clothing line,” stated Harsh Somaiya, founder of The Bear House. The brand was started in 2018 by couple Tanvi & Harsh Somaiya.
