US-based fashion brand Tommy Hilfiger has announced that K-pop star Jisoo will be the global ambassador for its fall 2024 campaign. The campaign video showcases the idol-actress wearing modernised prep classics from Hilfiger’s fall 2024 collection.
Jisoo is captured wearing a Breton-striped cardigan, wool coats, and denim skirt pieces from the upcoming fall collection in her campaign pictures on social media. She also said that this partnership was a ‘dream come true’ for her and that she is thrilled to walk down her own path. She further added that the latest collection is a blend of feminine styles infused with a ‘modern sensitivity’ and that the style resonates with hers.
Tommy Hilfiger also talks about the global idol and says that “Jisoo is an undeniable force in the world of K-Pop”. He adds that Jisoo’s personal traits of confidence and serenity tends to reflect in her unique style and it fits the expectations of the brand. He also calls her the ‘ideal’ ambassador for their prep classics collection.