Liam Price, the digital director of Fatface, has been appointed by AllSaints to lead its e-commerce division. After leaving FatFace as head of digital last month, the new global e-commerce director began working at the fashion company this week. “I’m thrilled to share that I’ve become the Global e-Commerce Director at AllSaints & John Varvatos, joining their incredible team,” Price said on LinkedIn.
Price has worked in the fashion industry for 17 years, and his resume mentions Warehouse, New Look, LK Bennett, and Oasis.
He most recently held the position of digital director at FatFace, having joined the company at the beginning of 2021 and helped with the transition of its operations to Next’s Total Platform following the retailer’s acquisition last year.
Price is not the only former FatFace executive to secure a new position; at the end of the month, Mark Wright, the brand’s former chief operations officer, will take over as interim CEO of JoJo Maman Bébé.