Helena Kuylenstierna has taken over as director of H&M India and will operate out of the Bangalore headquarters.
Helena, who has worked for the company for more than 24 years, wants to significantly increase H&M India’s revenue and growth. She served as H&M’s worldwide managing director for children’s clothing.
“As a diversified market, we firmly believe that India has particular demands, and we are eager to seize the chances we see to increase local consumer relevance and boost growth,” Kuylenstierna stated. “We’ll keep democratising fashion and providing our clients with high-end collections that let them express themselves.”
Kuylenstierna, a Swedish native, began working for the company in 2001 and has a wealth of knowledge from her prior positions as head of buying and production at ARKET, global purchasing manager in Shanghai’s production office and assortment manager and division head, Kids. H&M has 64 locations in 29 cities in India in addition to being available online at HM.com, Myntra.com, and Ajio.com.