Ananta Huaxiang Ltd., a well-known company in the nation’s knitwear market, has made significant strides in its commitment to sustainable and high-quality standards with the prestigious Woolmark certification.
The business was founded in 2011 and has a modern, Gold-graded LEED Certified production facility in the Adamjee Export Processing Zone (EPZ). It has established a solid reputation for creating premium heavy-knit clothing for kids, ladies, and men.
The facility provides a wide range of services from design and development to in-house washing and finishing, and it has state-of-the-art knitting and finishing equipment. Internationally renowned brands including M&S, H&M, Primark, Charles Tyrwhitt, Dune London, Varner, Hollister, and J. Crew are among its famous clientele; they rely on the company to provide them with clothing that prioritises sustainability and eco-friendly materials.
Ananta Huaxiang Ltd. places a strong emphasis on using wool and recycled materials, with more than 70 per cent of their product line coming from sustainable sources. This dedication closely reflects the principles maintained by The Woolmark Company, the world’s leading authority on wool. As a well-known standard for quality control, the Woolmark certification guarantees that goods with the recognisable Woolmark brand have undergone extensive testing for comfort, lifespan, and durability.
“We saw obtaining Woolmark certification as a logical next step,” an Ananta Huaxiang Ltd. representative said. “As customers’ and businesses’ demand for high-quality, sustainable clothing increases, it is now crucial to identify with an internationally recognised standard like Woolmark. Because of the Woolmark team’s cooperation, the certification process was completed quickly—about two weeks.”
As it advances, the business intends to highlight the timeless appeal of this natural fibre in its product offerings and further promote the special benefits of wool.
Recognising Bangladesh’s potential as a major market, The Woolmark Company, a division of Australian Wool Innovation, has sought to expand its footprint in South Asia as part of its Emerging Markets strategy. By guaranteeing that clothing satisfies stringent requirements for fibre content, quality, and performance, the certification program adds value at every stage of the supply chain, from sourcing to final goods.