UK-based fashion e-tailer HERA Clothing has launched ‘HERA Rewear’ – a circular platform for buying and selling second-hand clothing.
With its new initiative, HERA—known for its street-style aesthetic and slim jeans—aims to decrease waste and prolong the life of apparel.
Consumers can earn credits to their HERA Collective loyalty account by trading in their used HERA apparel. Customers can easily shop on the main website and return worn clothing with a fully integrated service.
Holly Beadle, CEO of HERA, commented, “We have worked hard since acquiring HERA, to confidently provide quality clothing, that we believe could live multiple lives. Our mission is to always do the best we can, and HERA Rewear will provide the start of a more circular experience for our customers and HERA products.”
Founded in 2015, HERA Clothing is renowned for delivering high-quality apparel at affordable prices. Paul Richardson purchased the streetwear brand in October 2021, and it has since gone through a period of transformation.
