Ajio, a multi-brand platform from Reliance Group has expanded its brand portfolio with the launch of women’s direct-to-consumer fashion and accessories brand ‘Foundry’.
With this partnership, Foundry hopes to expand its market reach and increase sales by using Ajio’s clientele. Ajio will house Foundry’s collection, which includes tops, dresses, bottoms, co-ord sets, and outerwear, as well as accessories including jewellery, hats, bags, phone cases, scarves, socks, and hair accessories.
Commenting on the launch, Manjula Tiwari, CEO of Cover Story Clothing Limited (parent firm of Foundry) in a statement said, “As India’s most preferred shopping destination for Gen Z fashion shoppers, AJIO was our go-to launchpad for Foundry.”
Vineeth Nair, CEO of Ajio added, “We’re excited to launch Foundry exclusively on AJIO and help bring to the customers affordable fashion that is trend-first and appeals to the young shoppers.”
