Geeiq (pronounced as geek), a London-based data platform and insights provider has secured US $ 8.2 million in a series A funding round led by YFM Equity Partners. Gucci, Ralph Lauren, L’Oréal, Elton John, H&M, Tommy Hilfiger, and Karlie Kloss and other renowned labels form the clientele for the company’s metaverse data intelligence hub. Their purpose is to analyse metrics spanning the metaverse, including gaming and NFTs, aiding these brands in making informed, data-driven marketing decisions to optimise outcomes.
Geeiq is among the new wave of startups offering specialised tools to brands venturing into the metaverse and Web3. Their distinctive edge lies in the depth of data-based insights they provide to brands, offering a unique perspective on market dynamics. This new fund achieved by Geeiq, would be allocated for team expansion, amplifying global presence, and forging key partnerships with leading platforms to solidify their position in the metaverse realm.
YFM Equity Partners, well-versed in business-to-business software startups, spearheaded the funding with GFR Fund, known for its investments in gaming startups, and FOV Ventures, an avid supporter of metaverse-based businesses. Helen Villiers, YFM’s investment director, emphasised the compelling market dynamics as a reason for investing in Geeiq. Global gaming revenue is projected to hit US $ 312 billion by 2027, with advertising revenue nearing US $ 100 billion in 2025. Correspondingly, advertising revenue is set to nearly double to US $ 100 billion in 2025, owing to the increasing time people spend gaming. Villiers also claimed that Geeiq’s expanding blue-chip customer base strengthened their funding decision.
Geeiq, founded in 2018 by Charles Humbro, a former account director at Movidiam, a data-driven creative production consultancy, has steadily evolved. Michel Cassius, with experience at Apple, Electronic Arts, and Microsoft Xbox, is now chair, underlining their growth commitment. Geeiq offers a range of services, including consultancy, developer and creator introductions, and custom data insights. It’s renowned for its projects with luxury brands, like Gucci’s Roblox pop-up and Tommy Hilfiger’s unique event at New York Fashion Week integrating a live fashion show with a simultaneous Roblox broadcast.
