Tom Ford announced the appointment of Rebecca Mason as the new Senior Vice President, Global Brand Image and Paolo Cigognini as the Senior Vice President of Global Communications and Media.
In her new role at Tom Ford, Mason is entrusted with the task of overseeing the brand image across all Tom Ford categories, ensuring the consistent expression of the brand’s luxury image and philosophy.
Mason brings her extensive 15-year experience from Conde Nast and reports to Guillaume Jesel, president and CEO of Tom Ford
Guillaume Jesel, said, “Rebecca’s proven expertise will ensure that the brand image of Tom Ford continues to deliver visually arresting, bold concepts that elevate the iconic Tom Ford vision of modern luxury glamour.”
Paolo Cigognini, with a two-decade career in global luxury marketing and communications, will be responsible for encompassing a wide range of crucial aspects, including brand equity, strategic communications, and managing paid, owned, and earned media.
Additionally, he will also be responsible for shaping the talent and brand voice for all Tom Ford categories and will report to Jesel.
Lelio Gavazza, CEO of Tom Ford fashion remarked, “Paolo is a world-class, strategic communications leader with exceptional experience working with Creative Directors in fashion. He has deep expertise in driving luxury aspiration and elevating brand equity to deliver business results.”
