American denim brand Wrangler collaborates with a Swedish children’s wear brand Mini Rodini to launch a limited edition capsule collection for kids.
The collection is a combination of Wrangler’s classic styles and Mini Rodini’s signature Peace Dove print made of 100 per cent GOTS-certified cotton.
The capsule collection offers denim and jersey styles garments featuring jackets, vests and jeans as well as sweater sets, tees, dresses, baby onesies and underwear prominently showing Wrangler’s ‘W’ stitching.
Vivian Rivetti, vice president of global design at Wrangler stated, “We wanted to combine our expertise in denim with Mini Rodini’s playful designs for children’s clothing. It was very important to maintain both brands’ commitment to sustainability.”
She added, “As a true Wrangler fan, Cassandra influenced the collection by creating the dove print, designing the collection, shooting the lookbook and campaign images and writing the campaign film story.”
Founder of Mini Rodini, Cassandra Rhodin, said, “I was longing for classic, durable styles when I designed this collection. We definitely wanted to use the traditional silhouettes of Wrangler.”
