United Colors of Benetton (UCB) has recently launched its newborn clothing collection in India, expanding its children’s wear offerings in the country. The collection, made from 100 per cent cotton, is now available on the brand’s e-commerce store in India and select physical stores across the nation.
Benetton’s newborn product line is designed for babies aged 0-18 months, aiming to be a delightful addition to the world of love and care surrounding infants.
The newborn clothing line focuses on ensuring infant safety. The garments feature a peached finish to provide softness and have been chosen for their neutral pH values. Additionally, the collection incorporates nickel-free snap buttons to prevent rust, emphasising the brand’s commitment to safety.
To enhance the appeal for babies, the newborn line introduces a new icon of a bunny, exclusively designed for this collection. UCB’s foray into the children’s wear segment recognises the increasing demand for branded and safe baby wear in the country.
The collection also aligns with the growing interest in sustainable fashion, as all garments within the newborn line have been produced in sustainable factories, catering to environmentally conscious consumers.
