After decades of not being active, Alaïa comes back to Soho and announces the opening of a flagship store at 149 Mercer Street, New York. The store is situated in the heart of New York’s shopping district.
The store will mark its first launch in the US working under the new leadership of Pieter Mulier, who was named the Creative Director of Alaïa in February 2021.
“New York has a very special significance for me. It’s the city of resilience. And resilience is the feeding ground for creativity. That’s why it is so important for Alaïa to be present, once again, in the heart of New York,” said Pieter Mulier.
Myriam Serrano, CEO of Alaïa’s shared, “New York has always been one of the creative hearts intimately linked to the history of the house. We are delighted to open this new and exciting chapter in a city that means so much to fashion, to creativity in general and Alaïa.”
Mulier fused his sense of art with the brand’s aesthetic. The space is being used as a gallery brimmed with artwork that demonstrates the brand’s sense of style.
“I’ve chosen to show works that celebrate American art, from design to painting,” Mulier added.
