Fila Holdings, a South Korea-based sportswear giant, announces the appointment of Todd Klein as the new President of Fila USA Inc.
Following the retirement of Jennifer Estabrook as the previous President of North America, Fila’s operator said that Todd Klein will now be handling the North America region of Fila.
The position would require Klein to raise the brand equity along with the other laid out plans in the five-year global strategy by Fila Holdings.
As said by the company, through this decision, it expects to serve “unified products and marketing worldwide by redefining Fila’s brand value, building a customer experience-oriented business model and pursuing sustainable growth.”
“Todd is the ideal choice to lead Fila USA as the group proceeds with our five-year global strategy, cementing Fila as a consistent premium lifestyle sports brand driven by sustainable growth,” said Keun-Chang Yoon, President of FIla Holdings.
It is pertinent to note that Klein is a sportswear veteran with almost 30 years of experience. Before this, Klein wore many hats while working at adidas.
