Sustainable fashion platform Shuffling Suitcases, famed for its multi-city pop-ups, has launched its first store in Kolkata.
The 1,200 sq. ft. multi-designer store features the latest collections from sustainable homegrown labels that range from apparels and shoes to jewellery and personal care brands.
The store houses ethical and eco-friendly brands like Amalgam, Jugni, Sole Stories, Preet Kaur, Disguise Cosmetics, Arte-Alter, etc.
The platform was launched in 2017 by Devyani Kapoor, a journalist. “I was bent towards working with smaller brands who were more transparent and doing grassroot-level work. I wanted to see if I can influence people in the way they shop. That started happening and gave birth to Shuffling Suitcases,” said Devyani.
The platform hosted its first-ever fashion edit in Kolkata and has since then stepped up the pace to position itself as a one-stop shop for sustainable homegrown brands. She further adds“My first ever edit was from Calcutta; and five years later, we completed the circle and launched our flagship store in Calcutta.”
The platform started as an offline set-up, gradually moving online and now a bricks-and-mortar store. “Our pop-ups were a sort of R&D to understand the market and the demand,” shared Devyani. The sustainable fashion platform has successfully hosted 33 pop-ups across the country over the last 5 years.
