Myntra, one of India’s leading fashion destinations, announced that the 16th edition of its flagship EORS-16 (End of Reason Sale) witnessed over 70 per cent growth in traffic over business as usual (BAU) on Day 1.
In the first 24 hours of Myntra’s EORS sale, India purchased a record-breaking 50 lakh products, with 14 lakh tops and T-shirts in the women’s westernwear category and 7.6 lakh kurtas in the ethnicwear category in high demand.
In the menswear category, jeans saw a tenfold increase over BAU, while T-shirts and shirts witnessed an eightfold increase over BAU.
Customers took advantage of the sharp value offered by renowned brands such as Puma, Nike, Adidas, Skechers and HRX, amongst others, with the resurgence of fitness focus. On Day 1, sportswear outperformed BAU by 1.7 times.
Kidswear, one of the fast-emerging categories on Myntra, witnessed a whopping three times jump over BAU, with summer essentials such as T-shirts and shorts, and footwear driving the demand.
“The upwardly-mobile fashion-forward consumers have once again welcomed EORS with a hearty opening, purchasing 50 lakh products within the first 24 hours to cater to their fashion and beauty needs,” said Nandita Sinha, CEO, Myntra.
“It’s also very encouraging to see women forming 60 per cent of the shopper base and some of the Tier-3 towns emerging as high traction customer hubs on Day 1 of this edition,” Sinha added.
Myntra’s platform provides access to over 5,000+ leading fashion and lifestyle brands in the country, including H&M, Levis, US Polo Assn., Tommy Hilfiger, Crocs, M.A.C and Fossil, amongst others.
