Browzwear, provider of 3D digital solutions for the fashion industry, announces its collaboration with Archroma, provider of specialty chemicals for the fashion and apparel industry.
The partnership will allow Browzwear technology users’ access to the Archroma Color Atlas, the company’s online colour library.
With this, the creative and technical designers working on Browzwear’s VStitcher and Lotta will have access to 4,320 on-trend colours.
The announcement follows Browzwear’s product update in September.
The offering is immediately available for designers worldwide. The designers will be able to select a colour and then drag-and-drop it to the 3D garment pattern therefore allowing a better visualisation.
Moreover, the partnership will allow apparel companies to make better decisions before purchasing, thereby reducing the amount of iterations created.
Avihay Feld, CEO at Browzwear, said “By partnering with Archroma, we remain committed to providing design teams with the necessary tools to bring creations to life, accurately and sustainably.”
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