Outdoor Research, manufacturer of technical apparel and PPE for outdoor sports, lifestyle and medical communities, has announced the selection of Sunrise Technologies, a provider of Microsoft Dynamics 365 Business Applications and Cloud Services, as its ERP solution implementation partner.
The retailer provides product offering both online and at their Seattle retail store and also through the retailer and distribution partners across the globe.
The company, expanding through such a wide network, has been looking for a solution that streamlines the business operations and enhances the efficiency.
The solution integrated with high technology helps creating a seamless omnichannel environment through automation, planning, analysis and control.
It has features that help retailers create engaging and intelligent digital storefronts, connecting marketing and commerce platform, centralised management of content, assets, promotions, inventory and pricing across channels.
It includes an inventory replenishment engine that helps manage the supply chain with total control.
“Sunrise had the supply chain solutions and experience we were looking for. With Dynamics 365 and Sunrise, we feel confident that we can support Outdoor Research through our next phase of growth and beyond,” said Roger Barton, CFO/COO at Outdoor Research.
Bharat Tex Special Report 2026 
