Levi Strauss & Co., one of the world’s largest brand-name apparel companies and a global leader in jeans-wear, has announced to ink partnership with Haddad Brands, which partners with its licensors to design, market and globally distribute the most iconic brands in the world.
The partnership between two allows Haddad Brands to be licensee of kids products in Europe. The brand has been in partnership with Levi’s in the US for nearly 15 years. The brand is expected to take care of company’s kidswear in Asia as well.
Seth M. Ellison, Levi Strauss & Co. Executive Vice President and President who have worked with the Haddad family on building branded kids businesses said that Haddad Brands share is well aware about our values and culture.
Levi Strauss is focused on categories, segments and geographies with significant growth potential to help diversify the business.
Jack Haddad, President of Haddad Brands feels humbled by the addition of Europe to its global representation.
Haddad Brands founded by Haddad brothers as an importing company in 1948, aims to be the best and most respected kids company in the world. The brand has dedicated team which is committed to achieve excellence in everything the company does.
