Hermès, a French high-fashion luxury goods manufacturer which recently reported record-breaking results for FY 2017, has launched its new European website after completing the digital transformation on April 3, 2018.
The revamped website was initially launched in Canada and the USA in June and October last year respectively on the trial basis and is now live in Europe, a key market for the label.
The new website, now available in Germany, Austria, Belgium, Denmark, Spain, Finland, Ireland, Italy, Luxembourg, Norway, the Netherlands, Poland, Portugal, the Czech Republic, the UK, Switzerland and Sweden, has been defined as Hermes’ ‘digital flagship’.
The new e-store by the brand is a move to bridge the digital gap with its competitors by adopting a parallel omni-channel strategy.
The digital flagship offers a user-friendly interface and is easy to navigate across different products categories.
The company announced to update its digital strategy last year as it felt the website was aged and fails to attract today’s customers. Now, it is planning to start its e-retail business in other markets, in order to improve its sales and thereby profit margins.
Markedly, the iconic French fashion house Hermès reported a net income of € 1.22 billion from the revenue of € 5.5 billion in 2017.
The launch of the revised digital flagship shows how the retailers are keen to adopt digitalisation of their businesses.
