Fitcode, a fashion data company based in Chicago, US that specializes in women’s denim, has partnered with AG Jeans to give consumers a more personalized, fit-focused e-commerce shopping experience. The collaboration is now live on agjeans.com and said to revolutionize the new fit-focused shopping experience.
According to Fitcode, the integration will provide style-conscious women with an easy way to find AG styles best-suited for their unique body types and it will help drive sales and cut returns too. Fitcode’s “Jeanius” team will hand measure and fit test each style and provide denim details on variables that impact fit, like stretch, fabric content, and inseam.
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Expressing his views on this collaboration, Rian Buckley, Fitcode Co-Founder and CEO, averred, “We are very excited to integrate with AG. Fitcode loves partnering with brands and retailers looking for innovative ways to differentiate and personalize the customer experience, so AG was a natural fit.”
It’s worth mentioning here that Fitcode’s results from past integrations demonstrate that consumers are three times more likely to purchase Fitcode-recommended styles. And, since AG Jeans has emerged as a leading influencer in the premium denim industry, elevating the traditional blue jeans, Fitcode believes to encash the market through the deal inked.
“Because AG offers such a wide range of denim in different silhouettes, fabrics, and washes, we constantly look for innovative ways to help our customers find the perfect fit for their body shape,” said, Vutha Chheng, Director of E-commerce at AG Jeans, adding, “Not only does Fitcode help fill this need, the service is also very intuitive and easy to use.”
