According to a latest report, rising interest in tennis amongst children in the age group of 5-12 years is expected to propel growth in the global tennis apparel market in future. This fact is encouraging vendors to venture into the manufacturing of tennis apparel for children. The analysts forecast that global tennis apparel market, which is dominated primarily by the Americas region with a 48 per cent share, will grow at a CAGR of 2.53 per cent during the period 2016-2020. Tennis apparel items include tennis shorts, skirts, tracks, headgear and jackets.
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Technavio a leading global technology research and advisory company claims that Adidas, Fila, Nike, Puma, Under Armour, Amer Sports, ASICS, Babolat, DUC, Little Miss Tennis, Loriet, Lotto Sport Italia, Prince Sports, Solinco, and Tecnifibre are the key players in the global tennis apparel market.
However, it may be mentioned here that as per the report one of the challenges that can go against the growth of the market would be the perception of tennis apparel as secondary and high cost products. Many amateur tennis players do not prefer to purchase tennis-specific apparels as they consider such products as secondary. The report claims that such perception could affect the market growth negatively over the next five years.
