Indian government, in order to facilitate marketing and promotions for Indian handloom sector, has decided to organise exhibition and sale festivals in several cities across India. To begin with, three venues have been identified in the national capital where the exhibition and sale festivals shall be organized round the year, on the pattern of Dilli Haat.
Such events shall be held in the recently developed premises of Crafts Museum, the Handloom Complex at Janpath, and the airconditioned hall inside Pragati Maidan. This shall be followed by similar initiatives in other cities of the country, in due course.
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The events shall be held for 10 – 15 days, at intervals of about 5 – 7 days. The calendar for the events would be planned in consultation with states and finalized by the Development Commissioner (Handlooms) and Development Commissioner (Handicrafts). Funding would be done out of the existing schemes of the Ministry of Textiles, being implemented by DC (Handlooms) and DC (Handicrafts). Other cities shall be identified by matching locations where tourism projects have been sanctioned by the states, with identified handicraft and handloom clusters.
While the distribution of publicity material to tour operators and hotels would be the responsibility of Ministry of Tourism, the Ministry of Culture would organize cultural shows during the events, assisted by the state governments.
Accommodation and transportation at reasonable costs for weavers, artisans and performers of cultural shows would be arranged by DC (Handlooms) and DC (Handicrafts). Permanent facilities, too, would be created at the Janpath Complex and Crafts Museum for cultural performances.
