Sri Lankan apex export facilitator Export Development Board’s efforts to link with the top global retailers has finally come to fruition wherein the visiting high powered multinational buyer team has linked with EDB and Lankan apparel giants. This was indeed a sudden victory for Sri Lanka where a visiting high powered multinational buyer team, consisting of representatives from the top fashion retailers hailing from Brazil, Australia, India and Denmark finally linked themselves with the EDB.
Sri Lanka has clinched this deal with the help of EDB after three long years of resolute quest. This is a good development for Sri Lankan apparel industry, which has recently set an ambitious new export target of US $ 10 billion by 2025.
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The visiting representatives in the international buyer team were from Brazil (Casas Pernambucanas, Grupo Guararapes, Cia Herring), Australia (Pilot Athletic, Cotton on Group, Bein Sports, and Auluaulu International), Denmark (Day Birger Mikkelsen), and India (Raymond Apparel Limited).
“EDB’s effort to get new markets and inviting the top international retail representatives to visit Sri Lanka has worked and we thank them,” said Indira Malwatte, Chairperson and CEO of EDB while addressing the global representatives.
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Sri Lankan Export Development Board (EDB) has been facilitating Sri Lanka since long, making it famous in the world arena. A year ago in October, the first ever Sri Lankan apparel industry delegation was sent to Inditex, Spain, was also facilitated by EDB.
A spokesman from a leading Sri Lankan apparel manufacturer, Hirdaramani Group mentioned, “We are highly grateful to EDB for linking us to world’s largest textile retailer, Spain’s ‘Zara’ chain. After the talks, Zara has entered Sri Lanka and now we have started working with them.”
