Shoppers Stop has partnered with Guess Jeans to become the brand’s exclusive partner among national chain stores in India, expanding its portfolio of international fashion labels.
The Guess Jeans collection has been launched across seven Shoppers Stop locations, including Inorbit Mall Malad and Thane Lakeshore Mall in Maharashtra, Phoenix Mall of the Millennium in Wakad, Nexus One Mall in Ahmedabad, Inorbit Mall Cyberabad, City Centre Mall in Patna and Twin District Centre in Rohini.
The brand will also continue to be available through e-commerce platforms.
The partnership adds Guess Jeans to Shoppers Stop’s denim and casualwear portfolio, providing the brand with access to the retailer’s nationwide department store network. Customers can explore the collection and try different fits and styles at physical stores.
Kavindra Mishra, Managing Director and CEO of Shoppers Stop, noted that the partnership would strengthen the retailer’s international brand portfolio and expand Guess Jeans’ reach across its department stores.
Ajay Kumar, Country Manager of Guess India, stated that the collaboration would combine Shoppers Stop’s physical retail presence with its digital reach to make the brand more accessible to Indian consumers.
The launch is part of Shoppers Stop’s premiumisation strategy, which focuses on expanding its international and premium brand portfolio across physical and digital channels.
The retailer operates 118 department stores, along with specialty beauty, home concept and Intune stores, and has a portfolio of more than 500 premium brands.
